Identifying the best products for children of different ages, backgrounds, skills, and interests, the Parents' Choice Awards are given to products that meet and exceed standards set by educators, scientists, performing artists, librarians, parents, and yes, kids themselves.

During our twenty-five year history, the Parents' Choice Awards program has established the benchmarks of achievement in children's media; trust for the consumers and credibility with the press.

Fewer than 15% of those items submitted to the Parents' Choice Awards program receive a commendation in

The Parents' Choice Gold Awards

The Parents' Choice Gold Awards are given to those books, toys, games, videos, software, magazines, audio recordings, and television programs that are judged as the highest quality, most appealing products in their genre. Criteria for judgments include the highest production standards, universal human values and a unique, individual quality that pushes the product a notch above others.